About SmartMoves

Senior Strategy and Implementation for the Age of AI Search

SmartMoves is an Istanbul-based growth agency connecting search, content, WordPress and Shopify development, analytics and AI-assisted discovery for brands that need to be found inside ChatGPT, Gemini and Google AI Overviews — not just in ten blue links.

Book a Strategy Call Meet the team

Approach

Strategy stays connected to implementation and outcomes

SmartMoves works from four principles: research real demand, build technical and editorial foundations together, replace unsupported claims with evidence, and assess success through qualified outcomes rather than visibility alone.

Senior contribution

Our founders stay visible in ownership, editorial review and technical QA long after the first sales conversation — they do not hand your account to a junior team once the contract is signed.

Transparent limits

No agency can control what ChatGPT, Gemini or Google's AI decide to say. We define the controllable inputs — structured data, content quality, technical access, authority signals — test them, and report what changed and why, including when the answer is "not yet."

Founders

Twenty years of Turkish digital leadership, now focused on AI visibility

SmartMoves was founded by two operators who built and ran some of Turkey's largest online platforms before turning their focus to how AI systems discover and recommend brands.

Müge Seymen — Co-Founder

Müge is a digital and e-commerce leader with more than twenty years of experience building and scaling some of Turkey's most influential online platforms. She served as General Manager of sahibinden.com, Turkey Director for Allegro Group / Naspers, General Manager of Milliyet Emlak, and Chief Digital Officer — e-commerce and omnichannel director — at Vakko. In 2001 she founded Gurme Rehberi, Turkey's leading gastronomy platform. Today she leads SmartMoves' AI visibility strategy.

LinkedIn →

Eser Çelepçıkay — Co-Founder

Eser combines product marketing with hands-on engineering. As a software engineer and product marketer he led product, marketing and technology at leading Turkish digital platforms including GittiGidiyor, Hürriyet and Milliyet Emlak, serving as Deputy General Manager for Product Marketing and Technology at Milliyet Emlak. He holds a master's degree in Marketing Communications from Istanbul Bilgi University. At SmartMoves he turns AI visibility strategy into technical reality — schema, site architecture and automation.

LinkedIn →

Capabilities

Connected disciplines, one accountable team

Every capability below is delivered or directly reviewed by the founders — not outsourced to an anonymous production queue.

AI Visibility & GEO

Platform, prompt, competitor, mention, citation and representation measurement across ChatGPT, Gemini and Google AI Overviews.

AI SEO

Technical SEO, information architecture, entities, structured data and content quality that machines and search engines can parse correctly.

AI-Ready Web & Content

Semantic, fast WordPress and Shopify development paired with expert content, original evidence and digital PR.

How we work

Few layers, clear ownership

We reduce information loss between client, strategy and implementation by keeping the same senior people involved end to end.

Listen

Understand the business objective, buyer and existing evidence before proposing any work.

Design

Translate findings into a scope that separates technical, content and authority work by impact and dependency.

Build

Strategy, content and technical specialists work from one backlog and one editorial standard.

Measure

Report outcomes against the original baseline and set the next sprint from evidence, not assumption.

Before you decide

What you can expect from an About page like this

We hold ourselves to the same evidence standard we recommend to clients.

Real founder names, roles and verifiable professional history
Company location and markets served, stated plainly
LinkedIn profiles you can check yourself
An editorial policy of no invented statistics or anonymous logos
Direct access to the people doing the work, not a sales layer

Trust measurement

About is part of the decision journey

Trust behavior can be measured in aggregate without invasive tracking.

Metric	What it means	How we use it
Profile engagement	Interaction with founder and team profiles	Observe trust verification and repeat visits ahead of a strategy call.

Our evidence policy

Every claim on this site — including this page — is checked against a real source: a client result, a public profile, or a dated piece of work. We do not publish invented numbers, anonymous logos, or outcomes we cannot trace back to evidence.

Frequently asked questions

What to know before you decide

Clear definitions, realistic limits and an evidence-led scope.

Where is SmartMoves based?

SmartMoves is based in Istanbul, Türkiye, and works with clients across Europe, the Gulf and North America in Turkish, English and Russian.

Who will actually work on our account?

Müge Seymen and Eser Çelepçıkay are directly involved in strategy, editorial review and technical QA on every engagement, alongside the specialists who implement the work.

Do you only work with Turkish companies?

No. We work with brands in Turkey, the wider region and internationally, adapting language, market and platform requirements per engagement.

What makes your approach different?

We treat AI visibility as a measurement and evidence discipline, not a guarantee. We tell clients what we can control, what we cannot, and report against a real baseline.

Explore related services

Next step

Discuss the right working model for your team

Share the current visibility problem and internal capabilities to assess where SmartMoves can add value.

Book a Strategy Call