Google added local business queries to aggregator and supplier units in the EEA. Learn who is eligible and what location pages should contain.
OpenAI is testing Sponsored Agents with select US advertisers. Learn how the ad conversations work, what is available, and how brands can prepare.
Understand what schema does, why it does not guarantee an AI citation and how to check the accuracy of your structured data.
New IAB research shows shoppers value credible creator perspectives in AI recommendations. Here is what brands should prepare and measure.
Amazon Ads is testing a ChatGPT integration with select US advertisers. Here is what marketers should prepare and what the pilot does not change.
Google’s expanded AI shopping report offers a practical starting point for product-data improvements. Here is what brands can check, change and measure.
Check how your brand appears in ChatGPT and review practical content, access and accuracy improvements without promises of guaranteed recommendations.
Learn what a GEO audit checks, how to record brand mentions in AI answers and what evidence to request before relying on an audit report.
Understand the limits of influencing ChatGPT recommendations and review your brand information, content and search accessibility.
Learn how Google AI Overviews present answers, what citations mean for brands and why useful content and technical SEO still matter.